2009年2月9日星期一

Critical Communication Skills - Selling your ideas

Critical Communication Skills can be categorized into three clusters:
1. Persuasive Skills - this cluster is comprised of skills which are basic to situations that call for influencing and motivating others:
  • Clarifying Needs - Questioning and Pressing for Specifics
  • Communicating Benefits
  • Gaining Commitment
2. Tracking Skills - These skills are used continuously during interactions to make sure you and others are on the same "wavelength." Tracking provides you with a greater element of control and allows you to move the persuasive process forward in a positive direction. They include:
  • Reading Cues
  • Testing for Reaction
  • Listening Actively - Acknowledging, Paraphrasing, and Empathizing
3. Shaping Skills - This cluster is used both selectively and purposefully to help create a climate of acceptance and to achieve objectives. Effective use of these skills distinguishes the successful influencer. They include:
  • Reinforcing Positive Responses
  • Handing Objections
  • Creating Need Awareness

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